The Star Wars saga has had a significant impact on modern global pop culture. Science fiction since Star Wars, particularly in film, has often been influenced by and compared to Star Wars. References to the main characters and themes of Star Wars are casually made in Western society with the well-qualified assumption that others will understand the reference. George Lucas is also famous for using the best possible cameras and technology (see also Industrial Light and Magic) in his films. Many say that the visual and virtual effects that take over today's films would have never been created if not for Lucas's revolutionizing of the film industry with Star Wars.